Simon - Si -Andrew is the native English copywriter and brand consultant for marketers who demand high-impact work that engages audiences and grows brands.

Beyond my knowledge of how to grow brands with compelling communication concepts, high-impact storytelling, and engaging use of verbal identity and AI, what sets me apart is a fascination with the science behind great communication, an interest that goes back over 30 years.

It began with a psychology degree from the University of Cape Town, followed by a graduate diploma in marketing. Since then, I’ve worked for leading international network agencies, consulting firms and corporations. Across hundreds of B2B and B2C brands.

If there’s one thing I enjoy more than theory, it’s putting it into practice. My ability to create world-class branding solutions, communication concepts and copy has been recognised at top award shows on both sides of the Atlantic, including The One Show, Cannes and New York Festivals.

Best native English copywriter and branding specialist in Germany?

Perhaps. Perhaps not. Either way, it’s clear I can pack SEO keywords into a headline. Which is just one of the many ways my copywriting and brand consulting skills can help grow your brand and business.

But how on Earth did I land up in Germany? Kurtzgesagt, I married into it. I moved from Cape Town to Munich with my family in 2008 and, after a 2,5-year stint as creative director at Leo Burnett Worldwide, I set up my own shop in 2011. Today I am lucky enough to work for great agency and corporate clients across Germany, Austria, Switzerland and the UK.

You might consider joining them if you’re looking for a brand consultant & copywriter who can help drive your brand forward, one who understands that great communication is ultimately about adding value to brands, to customers, and to your bottom line.

If that sounds like the kind of creative and branding partner you’re looking for, let’s have a chat. Best copywriter and brand consultant in Germany or not, I may well be the best one for you and your brand.

Mike Bayfield, Creative Director, Wunderman Thompson

“As well as being a great writer, Simon is also a very strong conceptual and strategic thinker, who really understands the brands and the clients problems, at the highest level. Our whole team have loved working with him – our clients too.”

Monika Kamel, Principal Services Consultant, Hubspot

“Eloquent, creative & brilliant. Always a pleasure to collaborate with Simon. He has the skills to produce beautiful concepts, content, branding & naming. He is diligent, autonomous & keeps up with what it is new and effective in digital marketing.”

Brands I’ve impacted

In addition to the brands in the logo panel below I have worked on: Airbus, Allianz X, Alphabet, Axel Springer, Audi, Bayer, Bauerfeind, Boehringer Ingelheim, C&A, Capital Partners, Covestro, DJI Drones, EMMA Mattresses, Hugo Boss, Jaguar, KFC, Kia Motors, Loop Earplugs, MAM Baby Products, Munich Re, NBC, Porsche Design, Rosenthal, SAB Miller, Schletter Solar, Siemens Energy, Siemens Healthineers, Squalify Risk Quantification, STADAPHARM, Young Poets, and many, many others.

Recent experience at a glance: 2023 /2024

Automotive | Developed digital assets including paid and organic social, content pieces and landing pages for top German luxury car brand.

Verbal Identity development | Three separate projects: one for a top-5 European fashion retailer, another for a famous-name global consulting organization and one for a popular Asian car brand.

Media & Publishing | Assisted world’s largest consulting organization with their winning pitch for global media owner & publisher’s diversity program.

Fashion | Tone of voice, brand manifesto, web copy, messaging and marketing collateral for a new fashion brand.

Tobacco | Verbal identity strategy, tone of voice, claim, brand lexicon and key messaging for a new heated tobacco brand.

Entertainment | Video scripts for NBC Universal.

Fashion | Multi-channel winter 2021 campaign for premium global fashion brand.

Financial services | Multiple websites, content pieces and ESG/sustainability reports for a leading global financial services provider and its sub-brands.

Branding | Concept, web content, blog and social media content for a new verbal identity service.

Consumer electronics | B2B digital launch and lead generation campaigns for new mobile phone and tablet variants for leading global brand.

Social media campaigns for various brands | including swimwear, wellness, underwear, and curated news.

Baby products | Multiple naming projects for baby product manufacturer.

Medical | Websites, videos and various content pieces for a top international pharma and healthcare brand as well as a global campaign concept for a new contraceptive pill.

Plastics | SEO optimized website content for top international chemical company.

Consumer electronics | Various digital content pieces for Europe’s largest consumer electronics manufacturer.

Automotive | Digital campaign concepts and tactical assets for leading car brand.

Tobacco | Global digital assets for new heated tobacco brand.

Automotive | Tagline and messaging framework for automotive brand.

Insurtech | Website copy, tagline development and multiple long-copy blog posts for parent and subsidiary brands.

Financial Services | Website and content for an international bank. 

Water filtration | Multiple explainer videos for the world’s biggest manufacturer of home water filtration systems.

Miscellaneous | Creative translation of German communication assets into English for various brands.

“Simon was a fantastic partner - it is not easy to translate complex scientific concepts into compelling messaging and he was excellent at this task. Simon brings an authentic and humanistic approach to his writing which was refreshing. He was also a pleasure to work with and our clients loved working with him as well!”

— Briana Hecht MD, Medical Strategy Director, Wunderman Thompson Health

 Contact Simon