Impact Zone
For brand fitness and growth
Rare Erf Seller Advisory- The property website I optimised for AI Search.
A homeowner thinking about selling has questions long before they have an estate agent. What might my house sell for? Should I renovate first? How do I choose someone I can trust? And how do I avoid making an expensive mistake? Those questions became the starting point for Rare Erf, my property seller advisory website for Hermanus and the surrounding Overstrand.
Get the best kind of brand strategy & messaging. With AI guide. No email required.
The best brand strategies are the simple ones. This article looks at how you can create a simple brand strategy, brand claim and key messaging with AI. It’s all in the free guide.
Want more marketing success stories? Start an AI prompt library.
How to develop an AI Prompt & Tool Library that will help your marketing team achieve greater levels of shared excellence and performance.
Get AI talking your brand language in minutes
How to build your brand’s tone of voice into your ChatGPT or Jasper.ai outputs - and which of the platforms works best.
Worried about AI taking your marketing job? Use it to get a raise instead.
No-one ever got fired or let go for adding incredible value. If you use AI tools this article gives you insight on how to ensure the extra value you add is properly recognized and rewarded.
The SEO content generation power of RankWizard AI: Is it magic?
One of the rapidly multiplying plethora of AI tools available to marketers, RankWizard certainly has its strengths – and some weaknesses too …
Locking down costs for marketing services in an AI world
As a buyer of marketing services in an AI world, is it better to pay by the hour or negotiate a fixed cost for specific outputs? Or can you enjoy the best of both worlds?
Can storytelling really increase brand recall by over 2000%?
Storytelling has the power to impact your brand like nothing else when applied correctly. But what makes it so effective? And what’s the best way to approach it?
Risk and creativity. Why you should manage them the same way.
“Creativity” is not a one-size-fits-all solution. Whether you are a marketer, an agency, a designer of any kind, an art director, or a copywriter – creativity is effectively a risk strategy, where different levels of risk are acceptable to different kinds of people.
Read my other blog on names, claims, and branding
How do you give your new brand, product or service the best possible start in life? With a great name and branding strategy, that’s how…
Coming soon…
The next in my 10-part series on the power of words to impact brand numbers is already in the works. It is due to appear here… any day now.
20 commercials worth watching: 2015 to 2021.
Welcome to my vault of inspiration - some of the world’s best work. I use it to pick myself up on days when I’m feeling a bit creatively flat. It always does the trick.