Get the best kind of brand strategy & messaging. With AI guide. No email required.

Simple strategies work best

Because they are easy to understand and apply.

In addition, they save time, money and frustration. Simple is valuable.

“Read this if you want to create a thriving brand with AI” is a book that embodies this principle.

It provides exactly the focused strategy and messaging your brand needs to grow and thrive.

No registration or email address required. Costs just 99€ 0€.

FREE until end Feb, 2054.

Reduce things to the essential, not the absurd

A brand strategy can include: market overview, segmentation, multiple audiences, personas, vision, mission, values, purpose, promise, positioning, personality, tone of voice, unique value proposition, key messages, brand essence... the list goes on.

There is no definitive rule as to what “The Ideal Brand Strategy” should contain.

What’s certain is the more complex your strategy, the harder it is to implement.

Because there is more room for misunderstanding, inefficiency, and error.

What you need for a simple brand strategy that works

1. A proven process that’s been around for decades - in free book below

2. The free version of Google’s Gemini LLM or ChatGPT Plus

3. A simple, easy to apply approach to prompting

It’s all in the guide to creating a great brand with AI

No email address, no sign up, or anything else required to access this beta, yet-to-be-designed version. It really is free.

However, any feedback you might have would be appreciated.

There are two ways to view this book on brand strategy and messaging.

You can see it directly in Canva - use full screen mode to view animations.

Or just hit the button below and the pdf download is yours. Free until end of February 2025.

A word of caution for brands with complex challenges

Strategy is like dancing. You can know all the steps but that alone does not make a great dancer.

It takes years of experience to “put one of your two left feet right” and, even then, not everyone is Billy Elliot.

I've had the good fortune to work with many specialist brand strategists over the years – on both small and mega-brands in just about every area related to brand planning.

The good ones are worth their weight in Ladakhi Cashmere sweaters.

Especially for brands with complex product portfolios and a huge variation in markets – e.g. global B2B healthcare brands that operate on every continent.

If you need a specialist related to your specific branding challenge (e.g. brand growth or new market entry across multiple markets) I can introduce you to the best in the business.

Contact me on LinkedIn or hit the button below to mail me and I’ll get back to you with a recommendation.

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