and AI — CREATIVE NATIVE ENGLISH

Experience the positive impact of AI

Move faster, magnify your performance and get incredible, on-brand results with the AI tools for marketing listed below. Use the tools yourself or work with me to create high-value AI outputs for marketing that’ll rock your world.

So many new AI tools for marketing.

So little time. SO MUCH HYPE.

Among all the noise surrounding AI, the goal of this page is to create a calm space for brands to explore AI tools for marketing, many of which are listed in the directory below. If you’d like support in creating brand strategy & messaging with AI, or building a marketing prompt library or GPTs assistants for marketing – or in using any of the AI tools for marketers listed below – please contact me.

A simple guide to getting great results with AI

Begin with success in mind

No matter your desired AI output - the path to achieving a great result involves building quality into the whole process:

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Use smart AI prompts
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Optimize and refine AI outputs
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Apply quality control 
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Respect intellectual property laws
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In the AI future, we will all need to be prompt engineers to some degree. So, if you haven’t already, pick up the basics of creating decent prompts in the links below.

For text, be sure to sharpen the quality of your outputs so Google doesn’t ignore your content. The AI content detection tools below will help.

And don’t forget to check any “facts” AI tools spit out. They can be less than accurate. The AI citation tools below will do the job for you.

Finally, the legal and privacy implications of generative AI tools are still unclear as explained here, so be careful not to violate any IP laws.

Useful AI tool links for:

PROMPTING

AIforwork - prompt library for all marketing roles

OpenAI Prompt Engineering

chatGPT prompts

github awesome chatgpt prompts

CONTENT DETECTION - FREE

writer.com ai content detector

CONTENT DETECTION - PAID

AI + CITATION

OPTIMIZATION

Create copy that elevates your brand

Harness AI to create copy that connects with your audiences and captivates their attention. For best results your prompts should describe:

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Who is speaking for your brand
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Your audience
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The task you want performed
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The format you want the output in (e.g. video script, table, or blog post)

Your unique brand tone of voice

You will find a detailed example of prompt construction with brand voice here.

Use a professional copywriter with the copy skills you need to provide creative concepts, sharpen headlines, edit outputs and take them to the next level.

And to ensure that your content is effectively original and is read as such by content detectors and search engines.

If you need assistance with designing copy prompts and optimizing outputs for legal compliance, let’s talk.

Useful AI tool links for:

COPY AND CONTENT

rank wizard (content + seo)

SEO

VIDEO, VOICE & SOUND

Imagine visuals that reveal new worlds

Surprise and delight your audiences. And yourself. With powerful AI images, design and video that set your brand apart:

Build your brand’s visual identity into your prompts

Be detailed and specific as to desired visual style

Optimize and refine selected outputs - with traditional design and retouching tools if necessary

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Check IP of the output is ownable 
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Check outputs are scaleable to desired formats

AI or not, art is still art. And the people who know it best are skilled designers, art- and creative directors who know AI. If you need help finding one of these still rare unicorns, let me know.

Useful AI tool links for:

DESIGN AND IMAGE GENERATION

STORYTELLING PRESENTATION BUILDER

FOR MORE AI TOOLS OF ALL KINDS

Let’s chat about working with AI to add impact your brand