Break through to bigger wins

Explore all the ways my native English copywriting and brand consulting services can positively impact your brand below. Or contact me directly to discuss unique requirements you might have.

It’s easy to disappear in the six-continent-sized media circus we all live in. Which is why you need a high-impact approach that powers through indifference, adds colour to your brand, and provides knockout value to your customers.

Razor-sharp branding & copy solutions for B2B and B2C

Protect your brand from ordinary across all your channels

Like the proverbial Swiss Army Knife full of smaller Swiss Army Knives, my branding & copywriting capabilities are many. And useful.

I combine craft, data and creativity to ensure your brand cuts through the noise and gets noticed with:

  • Focused brand strategy and messaging

  • Easy-to-follow brand guidelines

  • Effective digital and content campaigns

  • Smart use of AI for copy and content development

  • Specialized copy editing and German-to-English transcreation for marketers

Always on brand. Never ordinary. For B2B, B2C or EB.

And it’s all done in a translation-friendly way when communication across international markets matters.

I am also available with talented art & design partners.

For the cutting-edge creative work your brand deserves.

Digital Deli

Stock up on digital snacks for healthy brand growth

Begin by throwing together an enticing mix that will attract your audience.

Then give them something to share on social media – and bring them home for the main course.

Let’s create an eye-catching digital campaign that attracts, engages and converts with:

  • Tasty concepts & copy that light up screens with mouth-watering ideas that demand attention

  • Fresh content which connects via stories that touch hearts & minds and ignite curiosity

  • Super-liked social media that gets dynamic interactions shared, loved and remembered

  • Juicy landing, engagement & sales pages that resonate with and convert audiences

  • Nurturing email flows that build relationships via personalized email journeys

  • Brain food or thought-leadership pieces that position you as the go-to authority

  • Long-form written & video content that leaves audiences feeling satisfied … yet wanting more

Looking to produce an unforgettable digital experience for your audience?

AI + IQ

Work with AI - without worry

AI tools hugely expand capability and efficiency. But also carry potential legal risks.

So I’ve made it my business to understand the risks - and how to mitigate them through:

  • Smart prompting to reduce machine-like writing style

  • Editing AI outputs to ensure they are original

  • Checking outputs on reputable AI content detectors

The result is human-generated content at your desired confidence level, up to 100% (better than most humans).

I also add value through the use of:

  • AI SEO tools for web page copy and content

  • AI image, video, voice, & graphic design tools (for rough internal presentation purposes only because, first, I am not expert in these production disciplines and, second, there are IP concerns with some of these tools)

Want better, faster, and more cost effective content with AI?

I’m your guy.

Iconic Verbal Identity

Captivate your audience with a magnetic brand voice

A distinctive brand voice projects your brand’s authentic personality and sets it apart from the crowd.

And, if it’s any good, it’s built abound the 4C’s of brand language to ensure you get diamond-like value across all your channels:

  • Consistent > to grow trust

  • Clear > to ensure your messages are understood

  • Concise > to avoid audiences losing interest

  • Creative > to attract attention and be remembered

Let me work with you to:

  • Define your brand voice with easy-to-use guidelines

  • Apply it to AI tools like Gemini and Jasper

  • Train people to build your brand voice into AI outputs

Looking for a unique voice that speaks well of your brand?

Unforgettable Brand Names

Prefer names that stick to names that suck

Your brand name directly impacts the premium customers are willing to pay –  over it’s entire lifetime.

Which is why you want a sticky brand name that is:

  • Memorable - sticks in the mind for all the right reasons

  • Ownable - life’s too short for trademark disputes

  • Incomparable - a unique name sets you apart

The surest way to find a sticky name is by looking at the ways your brand helps people win at life.

Plus a bit of creative flair.

This is the formula my partner in branding, Phil Ramsell, and I successfully apply at Sticky Name Design.

Want the best possible start in life for your new brand?

Power Editing

Upgrade existing marketing copy to first class

You might be great at English, but not perfect. Or you might not have time to polish marketing-related copy to the hard-hitting standard you’d like.

That’s what I’m here for.

I can refine existing copy to sharpen your messages, reflect your brand and connect with your audiences.

Send me new AI generated content, old websites, presentations, pitches, proposals, speeches, social posts, social media profiles, annual or ESG reports, video scripts or Denglish/Ginglish of any kind.

I’ll tighten your copy until it fits your brand like a tailored Brunello Cucinelli glove.

The best thing in transcreation

Make sure you lose nothing in translation: Kreative Übersetzungen

Retain the colour, tone and creative style of the original German text in your German to English translations.

Ich übersetze Texte vom Deutschen ins Englische.

Anstatt aber wörtliche Übersetzungen zu machen, lege ich Wert darauf, die Ideen, Emotionen und Zielsetzungen der Originaltexte auf klare und kreative Weise zu übermitteln und dabei dieselbe Tonalität und den Sprachstil beizubehalten.

Dieser fordert einen größeren Zeitaufwand und Expertise als eine einfache Übersetzung, weshalb dies vor allem dann empfehlenswert ist, wenn eine kreativausgefeilte Übersetzung wichtig ist.

10 reasons you should hire me without thinking twice

  1. Because I believe that if an idea, no matter how creative it may seem, does not add enduring value to a brand it is not a good idea.

  2. Because I can translate marketing information into motivating strategy, strategy into creative tactics, and tactics into real value.

  3. Because I think big, and I think small. Like Wonderbra™, I believe opportunities come in all shapes and sizes.

  4. Because I use intense preparation to fuse logic with magic. Preparation is the one sure-fire catalyst for the creation of impactful communication.

  5. Because I work well with other creative people (bless them), be it as a collaborator, a follower, or a leader.

  6. Because I prefer to communicate with people rather than ‘target markets’ or ‘customers’ or ‘consumers’.

  7. Because I’ve spent over 25 years learning my craft and rather than making the same mistakes year after year I keep making new ones. I never stop learning.

  8. Because I’ve worked across most online and offline media – and I know the only line that matters is the one that separates good ideas from bad ones.

  9. Because I believe life is too short to be small. Or self-important. Or second rate.

  10. Because you have read this far.

Would your brand benefit from positive impact?