Prepare to win with high-impact storytelling
It’s an approach to branding and copywriting that attracts, engages, and inspires audiences to action by showing how your brand changes their lives for the better.
Explore the ways I apply it below.
Make your brand a best seller
Let’s show your audiences how your brand opens doors to new and better worlds. And invite them in.
It’s a simple solution for success that works – no matter whether you’re developing a brand identity, a B2B multi-channel campaign, or a single product name.
Connect with your audience
Tell the story that matters most
The story you’re most interested in is your own – and brands that help make you the hero of your story earn your loyalty and affection. It’s the same for your customers. Let’s inspire them to action by showing how your brand helps them win at life. Using a proven story-driven technique.
Keep the connection real
The best stories are authentic
People live in the real world and have real problems and challenges. The way your brand communicates should present real solutions in an authentic, relatable manner that builds trust.
“Simon is not only a brilliant creative mind and an amazing copywriter. He is reliable and super committed.”
— Maik Hoffman, Global CEO Catorce, Barcelona
Working with Young Poets
Young Poets is a clothing brand that affirms your individual sense of style. By including you in a community that celebrates authentic uniqueness and the ways in which you choose to express it.
I created Young Poet’s brand voice, brand story, website copy, and key messaging to reflect the world it offers customers. As a poet might.
Going for bold
In a category where most try to stay invisible, Loop Earplugs dare to stand out. They empower their customers to do the same. With clean, sophisticated design and patented technology that gives people control over what they hear. And the freedom to express their individual style. Which might explain why Loop sold over 2.5-million pairs of earplugs in 2022 and won Deloitte Belgium's Technology Fast 50 Award.I assisted Loop in defining their brand, refining their values, and writing their brand story, tone of voice, and key messaging. Getting sticky
Sticky is not like other naming agencies. Because its story-driven method is unlike other approaches. It starts by remembering your customer is the hero – so you end up with unforgettable names and identities.I created Sticky Name Design with my partner in brand craft, Phil Ramsell.Together, we developed the brand identity, website, and blog. Click on image to visit website or download our portfolio here.
Exploring new sensations
OOKA rewrites the rules of shisha – with no burning charcoal – and a huge variety of taste and lifestyle experiences. All available through one device.I assisted OOKA in developing their global brand guidelines, brand story, brand claim, and key massaging.Getting behind solar
As Europe's leading manufacturer of solar mounting systems, no one supports solar like Schletter does. Their support goes beyond their products to being advocates for the industry as a whole as well as the sustainable future that solar represents.I supported Schletter in creating their brand guidelines, brand positioning statement, brand story, tone of voice, brand claim, key messaging, and website copy. And I continue to support them in developing digital campaign concepts and copy.
Identifying bits that bite
Squalify gives its clients full-spectrum clarity on the biggest single threat to businesses around the world: cyber risk.I assisted with the development of their positioning statement, brand claim, key messaging and website copy. 
An emotive showcase for Showarchitekten
Above, an emotive brand story expressed in this video I wrote for leading film production and event staging company, Showarchitekten.
A name that tells a story
Peter Oehnje wanted an original name for his Zurich-based brand consultancy, preferably one linked to his own name. The result was oeriginal.
“Das Internetzeitalter sowie das intensive Marketing scheinen Namensentwicklungen fast unmöglich zu machen. Simon Andrew ist aber ein Schatzgräber, der findet.”
— Peter Oehjne, Inhaber & Creative Director, Oeriginal Marke & Kommunikation
Sometimes you have to tell a story to sell a story
I assisted the talented Ogilvy team with the above award entry video and other collateral that supported implementation of their brilliant concept, which won gold at Cannes.
Same old story
A print ad from back in the day. What mattered then matters just as much now, namely the emotively compelling story at the heart of a brand. Once revealed, it can propel the brand forward in any medium, digital or analogue.
There are no boring brands, only boring storytellers
An anthem to Leica’s passion for craftsmanship, it was hoped that this film would achieve 5 000 to 10 000 views at launch. It clocked well over 500 000 on Vimeo and another 150 000 on YouTube in the first two weeks.
Die deutsche Geschichte: Übersetzung und Textkorrektur
Ich übersetze Texte vom Deutschen ins Englische. Anstatt aber wörtliche Übersetzungen zu machen, lege ich Wert darauf, die Ideen, Emotionen und Zielsetzungen der Originaltexte auf klare und kreative Weise zu übermitteln und dabei dieselbe Tonalität und den Sprachstil beizubehalten. Dieser fordert einen größeren Zeitaufwand und Expertise als eine einfache Übersetzung, weshalb dies vor allem dann empfehlenswert ist, wenn eine kreativausgefeilte Übersetzung wichtig ist. Gerne überarbeite und korrigiere ich auch bestehende Übersetzungen für Sie. Sehen Emma Matrasse Beispiel untern.
Emma Mattress
20" TV Spot for emma mattress UK - creative translation from German to English
“Simon Andrew demonstrates excellent copywriting and managerial skills and the ability to get the job done very well within given timelines and budget.”
— Andreas Pauli, Chief Creative Ofiicer, Leo Burnett
Discover the full range of brand consulting and copywriting services I offer.
Or jump into “The Wayback Machine" below and check out a little old work I saved from the digital dumpster - so it can live on here.
Riot Creative
The work below was created by the talented team I lead at South African ad agency, Riot Creative, of which I was the founder and owner.
Putting the ad into adventure
Brand identity and messaging for urban-outdoor apparel brand.
Sometimes the best copy is no copy
Back when bagvertising was a thing - this work won bronze at The One Show, a shortlist at Cannes Design Lions and a few other awards too.
Or almost no copy
Tokara Winery built its reputation on the craft it puts into every aspect of the wine making process and can honestly claim that its product is “wine made art.” This work as recognized with a Gold Award at South Africa’s industry award show.
Nostalgia on wheels
Brand Identity, tone of voice, and copy for the CAV GT40 - a replica of the legendary GT40, the car Ford built to beat Ferrari at Le Mans in the late 1960’s.
Work I love
Feel free to visit my personal vault of inspiration, filled with some of the the best work on Earth. I use it to try and make my own work better and to remind me why I chose to get into this business in the first place. Even if you've seen it all before it's always worth watching again. The virtually copy-free video above is one of many you can enjoy on my vimeo ad miration album.