Want more marketing success stories? Start an AI prompt library.
It’s time to take some real AI value home
For many marketers, harvesting the value of AI at scale remains frustratingly out of reach.
The challenge is made no easier by the staggering choice of AI tools available - with new ones arriving by the week.
There’s also the question of how to get different AIs working together, never mind AI-multi-agents that talk directly to one another. Whoa!
Where to start?
One way to weave AI into your performance culture - at minimal cost - is to get your marketing team to develop their own AI Prompt and Tool Library.
No one knows your brand like they do. So who better to select tools and create prompts for marketing?
Doing it in-house is cost-effective, more likely to result in successful adoption, and scales AI value-creation at speed.
Improving performance metrics 2x to 5x or more for some marketing functions is realistically almost immediately achievable. With relatively little effort.
Why build an AI prompt and tool library?
An AI Prompt and Tool Library (APTL) gives marketers sustainable benefits from AI. Even the most simple library will enable you to :
Create efficiency and consistency: A well-structured creation and maintenance process for your APTL allows your team to quickly learn and share how to create high-value outputs.
Improve time and resource management: Creating an APTL saves time and resources, freeing your team to focus on strategic planning, analysis and creativity instead of repetitive tasks.
Scale content with ease: Marketing campaigns often require a high volume of content across various platforms. An APTL enables systematic, highly scalable content creation. Yes, the AI outputs will require tweaks and polishing but the speed of production will still be massively accelerated.
Personalize customer experiences: An APTL can include templates for different customer segments, ensuring that the content resonates with each group's unique preferences and needs.
Accelerate creative exploration: Prompts can serve as a starting point for creative exploration, allowing your marketing teams to experiment with different narratives, styles, and formats to discover what works best for their audiences.
Advance learning and adaptation: By maintaining an APTL, your marketing teams can track which prompts and tools are most effective, learn from past campaigns, and continuously refine their strategies based on data-driven insights.
Build competitive advantage: In a rapidly evolving digital landscape, the ability to quickly generate high-quality marketing outputs can provide a significant competitive advantage. An APTL ensures that marketing teams are always ready to respond to market changes with agility and precision.
What building an AI prompt & tool library costs
How does free sound? It’s always a great place to start.
The ready-to-use resources listed in the two links below allow you to tap into a wealth of pre-existing prompts designed for a variety of marketing functions, a shortcut to AI-powered efficiency.
AI for work - marketing (You will need to create a free account to access prompts)
Adding even more value will require you to invest - just a little.
And that investment mostly boils down to your own people’s time.
Creating a custom AI prompt & tool library starts at home
Begin by enlisting the support of your in-house MarTech/AI enthusiasts. Most marketing teams have a few. They are the perfect people to get the ball rolling.
The idea is to leverage their passion and expertise to take them from AI Enthusiasts to In-House Experts - and inspire everyone else in the process.
Encourage them to apply their existing AI knowledge – as well as identify new tools relevant to their specialist marketing functions on AI search engines such as, futurepedia or future tools.
Next, using their knowledge of your marketing functions, the prompt resources outlined above, and the more generic prompt development resources listed here, they can get appropriate AI marketing tools working for your organization.
Share success stories to create role models
AI use cases can be stored and shared in whatever knowledge-sharing format you normally use – and even creatively packaged as per this rough example.
To encourage participation, celebrate the people who contribute and make contributors and early adopters heroes inside your org.
The laggards will soon catch on and be inspired to follow.
This “specialize and share strategy” makes it a lot easier for your business to keep up with the rapidly evolving world of AI.
You will further speed up adoption and use of AI by incentivizing the development and sharing of frequent AI library contributions.
Incentives might vary from recognition alone to material rewards for measurable value added.
Click on image to downlad a creative approach to building an AI Prompt & Tool Library
Using your own people to create an AI Prompt library fosters a culture of innovation.
When all is said and done, it will enable you to:
Rapidly scale and sustain the value AI delivers
Lower potential resistance to the adoption of AI tools
Quantify value added by AI for specific marketing functions
Learn from ‘AI experts’ with intimate knowledge of your business
Do it all with a relatively low investment of time, money and effort
How one copywriter can elevate your library build
I have worked with AI tools since way back in 2022 and can help you with:
Proposing a framework for the development of your AI prompt library
Developing a concept to increase your prompt library’s appeal and impact
Writing up your prompt library cases in an engaging and motivating way
Promoting participation in – and adoption of – your AI prompt library
Assisting your team in identifying tools for their areas of expertise
Ready to transform your marketing efforts with a DIY AI prompt library? Let's talk.