All the ways I can positively impact your brand
High-impact communication cuts thorough indifference, adds colour to your brand and provides outstanding emotional and functional value to your customers. Just what you need to move your brand on and up in the world, made right here in Germany. Learn how my high-impact brand consulting, copywriting and content services in English can help your brand boom.
5-Star General Copy
Like the proverbial Swiss Army Knife full of smaller Swiss Army Knives, my high-impact copy capabilities are many. I can create everything from multi-channel campaigns or verbal identities backed by creative strategy to individually crafted headlines, compelling content and SEO-optimised web copy (for home, landing and sales pages) to social posts and brand videos. All of which can be created in a translation-friendly way when communication across international markets matters. Always on brand. Never ordinary.
Exploding Content
Want content that really blows up? Multiply the value of your content many times by creating a single piece of “master content”, such as a brand video or manifesto, written in a modular way - so you can explode it into multiple stand-alone pieces: short-form videos, one-line social media messages, a blog post or two, a podcast, a digital brochure and even a training course. Imagine the amount of content you could create with just one well-structured eBook.
Action Storytelling and Messaging
We are the stories we tell ourselves. Which is why changing the behaviour of customers, colleagues, investors or other stakeholders is best achieved with inspiring stories infused with activating messages. Action stories invite your audience to imagine a better world for themselves and then inhabit it with the enabling assistance of your brand. A quick solution for success, action stories include messaging that is immediately actionable across your brand communication channels.
Iconic Verbal Identity
The consistent use of a distinctive brand language builds trust and sets your brand apart from competitors. I can help you develop an inspiring verbal identity that includes purpose refinement, tone of voice definition, brand lexicon, brand names & claims, as well as a compelling story-driven manifesto and key messaging that will give your brand clear direction and drive it forward.
Consulting With Purpose
Having a clear and inspiring brand-purpose transforms your businesses. I can help articulate this purpose in ways that will engage, captivate, and inspire the willing participation of all your key audiences. My ability to do an exceptional job for your brand rests on my broad and deep experience and academic qualifications. Which also make me a great collaborator on any communication challenge you might have. Together, we’ll come up with strategic solutions that hit home and help your brand grow.